

It has also allowed the company to use its trained customer service staff in other areas of the business, reallocating staff's time to make them more productive, he said. McGrath added the implementation of Twilio's tech means the company can now have more data-led conversations with its customers, ensuring their preferences are identified and used to make service more efficient and targeted. "We were able to prototype a solution in just four weeks and put it to the test during our busiest retail days of the year. "Twilio's flexible cloud communications platform has enabled Marks & Spencer to experiment like a startup, while executing like an enterprise," said Chris McGrath, IT programme manager at Marks & Spencer. Twilio's platform instead identifies what a customer's calling about and then redirects it to the most relevant department, significantly speeding up and improving the accuracy of the service. It does not store any personal data.Before using Twilio, Mark & Spencer was using a legacy switchboard platform, using human interaction to route the caller to the right place. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. Our certified automation experts support and deliver. The cookies is used to store the user consent for the cookies in the category "Necessary". HGS Automated Digital Workforce Twilio Autopilot Chatbot, Intelligent and Cognitive Automation. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics".

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Others are more subtle and complex and use artificial intelligence to perform their tasks. Some chatbots are based on simple mechanisms which match parsed text input with a raft of likely answers matching keywords extracted from that parsed data. It is also possible to use chatbots to automate certain repetitive processes such as obtaining delivery schedules for orders, requesting refunds, or pointing customers to additional areas such as onboarding. Typically, they help customer services departments answer online questions, saving time and money, while also providing an alternate method for customers to engage and interact with staff.
